In 2015, Build Your Scene emerged to the tips of South African alternative tongues as a new energy in our little industry ecosystem with their monthly podcast show. Having taken root with a few well orchestrated episodes presented from a beautiful website, Build Your Scene are looking to launch a second phase in 2016 by introducing a live concert component. On Christmas Eve, they announced the date for We Came To Build which will be an all-ages-welcome show taking place on 18 March. The chosen venue, Claremont Civic Centre, has served as a live music wonderland in the distant past with bands such as Lithium having performed there in the 90s.
“Claremont Civic Centre was a given for us. It is all-age friendly and can manage a large capacity which allows for larger scale shows. The acoustics are fantastic, so why not use it? Our aim is to open the doors of opportunity for promoters and bands alike as there are many of these gems that go underutilized. Every four walls and a ceiling is a potential venue, let’s not forget that.” ~ Nathan McClure (event coordinator, Build Your Scene)
Whilst there has been increased activity on the all-ages concert front in 2015, Build Your Scene appear to be wanting to raise the bar by a notch or two in terms of scale. We asked Nathan a little about their approach to an all-ages show and what We Came To Build is aspiring to achieve with this date:
“The goal is to revive the spirit of ‘sports hall’ type shows as they are very positive for growth in the scene. I still fondly remember growing up watching bands at the Leibrandt Van Niekerk hall in Table View. These all-age events are vital to populate the scene with new life blood, providing a place for everyone to converge as a community. Perhaps it will even inspire some to become musicians themselves.” ~ Nathan McClure
In extension to this very important goal, our interest was also attracted by another objective of the Build Your Scene brand which is being applied to the We Came To Build show date: their desire to be seen as “aggressively non-exclusive”.
“We Came To Build is essentially being hosted by a group of affiliates and Build Your Scene, as an organization, simply coordinates the event.” ~ Nathan McClure
In asking why they have taken such an approach, Nathan describes the core of Build Your Scene as being to support the music of alternative artists. He also explains how the whole point of being “aggressively non-exclusive” is to outwardly display that the organization is never working alone.
“We realized very early on that the scene has better strength in numbers. It is important to us that we have as many entities working together as possible to build to that strength. We Came To Build serves as an open invitation for other organizations to work with us, or to at least work with each other. Those who have chosen to work with us have already contributed something invaluable – an opportunity to be unified.” ~ Nathan McClure
Of course, with a great event identity and template now laid, we could not help but to notice the lack of a line-up on display. According to Nathan, this is where the interesting twist comes into play which allows the concept of cooperation to truly manifest in a meaningful way.
“Two bands will be announced per day starting from the 16th up until the 18th of January. Each band will be announced by a different affiliate to provide exposure for all entities involved and drive traffic to their respective pages.” ~ Nathan McClure
At M4A, we will be watching the line-up unfold with great interest, and will report on each band with a feature article at the time of announcement. This looks to be a promising concept and in the spirit of what it represents to the community we operate within, we have also leaped aboard at the invitation to join as a press partner. Mark Friday 18 March in your calendars by visiting the official We Came To Build facebook event page.
In the spirit of cooperation and support for great initiatives, registered True Believer members are invited to attend the show at half of normal entry price (R50 general entry – R25 for TB members). For more information about who True Believers are, visit the official facebook page.