Metal4Africa.com » » 7 Deadly Sins – Pride

A short while ago we did a feature article on Emalyth and their “Face of Emalyth” project.  To get the full details on who – what – why – etc, please read it here: http://www.metal4africa.com/2010-09-emalyth

New set just released

In the meantime, Emalyth has released a new set of imagery from an ongoing series titled, “The Seven Deadly Sins”.  A few months ago, the first set of the series was released as ‘Wrath’.  Now, the time has come for ‘Pride’.  We investigated the creative drive behind this particular project and found ourselves directed towards the model featured in the ‘Pride’ set, Tegan Davies.  We learned that this sort of thing is more than a hobby to her, as she models professionally on a part-time basis.  None-the-less, she also has her feet firmly rooted to the ground with a ‘day job’, acknowledging that modeling as a career has it’s expiry date.  Of course, this is probably why she also takes an interest in behind the scenes.   Tegan explained to us a little about her creative side and how she enjoys coordinating her own shoots, “I like to challenge myself instead of just standing around while others get to have all the fun,” she said.  Although Tegan is a ‘hands-on’ sort of girl, she also likes to give others the opportunity to express their own interpretations.  After hand-picking a selection of models for the series, she gave each one a ‘sin’ to represent.  “Then I work with them to create an awesome shoot which will benefit all involved”.
It’s not all fun and games, however.  Tegan has to think fast on her feet, reacting to such occurrences as no-shows and other glitches that tend to crop up.  “‘Seven Deadly Sins’ is the hardest set I’ve done so far”, Tegan told us, “although I do many of these.”  Fortunately, along with Emalyth, she has a great team which includes Tanya Costa of L & D Hair Salon, up artists Che Lorraine and Debbie-lee Walls, and Storm Photography.

About ‘Pride’

We went into a little more detail to unveil the latest release of the series, ‘Pride’, in which Tegan herself is featured and Storm gave us a few insights from the photographers point of view as well.  He said that the concept was to portray the sin as a character, thus creating an abstract sense about them, “The models are encouraged to study their character and act out the sin”.
“I wanted to portray a vain pageant queen style of character,” added Tegan, “and cast myself as ‘Pride’ because I believe it to be the deadliest of all the sins.”  She further described it as being the desire to be more important or attractive than others and failing to acknowledge the good work of others, and excessive love of self.  “I read somewhere that that in the story of Lucifer, pride was what caused his fall from Heaven owing to his desire to compete against God”, said Tegan, bringing the sin into full context.

As we at M4A chatted more with Tegan and Storm, it became more and more clear to us the relationship required between photographer and coordinator, and the trust that needs to exist.  “The final edits of the images were completely his responsibility, ” explained Tegan, “and were only shown to me for approval once Storm had decided what he wanted from the images he had captured.”
Storm told us that with each of the sins, he is applying a different editing process to achieve utmost variety.  When we asked for a clue as to what the next ‘sin’ would be, he only replied with a sly gleam in his eye, “it’s a four-letter word”.

The full set can be viewed at http://www.wix.com/emalyth/emalyth-site

Or see the Emalyth feature article on M4A at http://www.metal4africa.com/2010-09-emalyth