Cape Town, South Africa: Since last year, we have seen a resurgence of activity where promoters are seeking to cater for all-age markets. The 18 Till I Die series which kicked off in 2015 is now poised for show number four on Saturday 02 April, and is hosted in partnership between long-time live music venue ROAR and The UnScene which specializes in showcasing the ‘heavier’ variety of musical expressions.
“This fourth event in the series has shaped up to be one of the strongest and thorough iterations of the concept to date. We took a lot of learning from 2015’s experiences and have subsequently tried to step up the quality in all departments, including promo and advertising, public awareness around schools and colleges, band selection, and even sponsors.” ~ Zain Domo (event coordinator, The UnScene)
Zain outlines his objective as being to put forward the best live music experience possible. Live bands include SAMMA 2015 award winners Zombies Ate My Girlfriend, hardcore hard-hitters Peasant and close ‘cousins’ Past Haunts, death metal all-star tribute outfit Bloodbarf, and two of the cities freshest metal acts with The Alpha Sequence and Fuera; the latter of which are using the occasion to kick off their debut EP launch tour! With a powerful line-up, the event has attracted the interest of sponsors such as Rockstar Energy Drink and Paul Bothner Music. The most impressive development, however, is the growth into areas of education and skills development for young people.
“A few high school kids will be coming by early to see how the ROAR sound guys set everything up for live bands. In the future we will try and expand on this concept of educating young people looking to work in music industry, both on the stage and behind the scenes.” ~ Zain Domo
Working in close partnership with the venue, The UnScene prides themselves in having taken every reasonable measure to ensure a safe and friendly environment in which younger enthusiasts can explore live music culture in the city, and in the widespread support they have received.
“It has been amazing to see the local scene’s response to this concept of all-ages events making a fresh comeback, with virtually everyone agreeing that youth-focused events are a necessity. We’ve definitely started this journey on a positive note” ~ Zain Domo
For full event details, visit the official facebook event page and place a note in your calendar for this coming Saturday. ROAR is located at 299 Lower Main Road observatory, and the venue will cater for the event by supporting an alcohol-free zone for the evening.